Project EDWARD Day - ‘Every Day without a Road Death'
Update - 18 September 2025
Project EDWARD Day was a success!
The East Coast Local Authorities (ECLAs) are delighted to announce that yesterday, Wednesday 17 September 2025 was a resounding success for Project EDWARD Day.
This marked the first time the Irish based initiative achieved its ultimate goal—a full day without a single road fatality.
Larry Bergin, Road Safety Officer at Fingal County Council, said “This is a remarkable result for the day and demonstrates that it really is possible to eliminate road deaths on Irish roads. I would like to thank everyone involved, especially An Garda Síochána, for their assistance on the day. We now need to continue focusing on road safety in an effort to make Every Day Without A Road Death (EDWARD) a reality.”
ECLAs would like to thank each member of the public for making road safety a priority yesterday.
East Coast Local Authorities are pleased to collaborate on their latest Road Safety campaign called Project EDWARD Day (Every day Without A Road Death). This is an annual road safety awareness initiative, designed to highlight the devastating impact of collisions on our roads, and is aimed at having one day a year that is completely free from road fatalities. It advocates for all road users to pause and think about the risks they face, the risks they may pose to others, and how they can reduce these risks. It has grown year on year since inception, backed by governments and emergency services, road safety organisations and Irish businesses.
Fingal County Council is asking all road users to support this road safety initiative which promotes evidence led ‘Safe Systems’ approach, the long- term objective of which is to have a road traffic system free from death and serious life changing injuries.
Today we implore road users to:
- Remind family, friends and colleagues to take extra care on the roads
- Drive as safely as you can and follow the rules of the road when you are behind the wheel, or when riding a bike, motorbike or e-scooter
- Watch out for Vulnerable Road Users like pedestrians, cyclists and e-scooter users, the elderly, young children and horse riders
- Drive at a safe, legal speed
- Refrain from distracted driving or driving under the influence and always wear your seatbelt, and ensure others wear theirs too
Supporting the initiative, Mayor of Fingal, Cllr Tom O’Leary said ‘’Project EDWARD Day reminds us that every journey we take carries responsibility. I urge all pedestrians, cyclists and drivers to slow down on the roads and take care, today and every day. Let’s all play our part in making every day a day without a road death’’.
Larry Bergin, Road Safety Officer at Fingal County Council stated ‘’We are proud to collaborate with East Coast Local Authorities in support of Project EDWARD Day. Today, we urge all road users to drive with extra care and attention. An Garda Síochána will be conducting additional traffic checks aimed at promoting safer driving, raising awareness of the serious consequences of dangerous behaviour on our roads and ensuring that everyone arrives home safely. We encourage everyone to take a moment to discuss road safety and share this vital message with family, friends, and colleagues. Together, we can make a difference.”
Road Safety Authority Vision Zero approach strives towards a 50% reduction in road fatalities by 2030 and zero road fatalities by 2050.