Fingal – A Destination of Choice
Fingal has much to offer the domestic and overseas visitor. Those of us that live and work here know of: the fantastic coastline; the beautiful landscape, with the Liffey and Royal Canal; the significant heritage properties; the range of outdoor and sporting activities; the great festivals and events; the attractive and distinct villages and towns; […]
Fingal has much to offer the domestic and overseas visitor. Those of us that live and work here know of: the fantastic coastline; the beautiful landscape, with the Liffey and Royal Canal; the significant heritage properties; the range of outdoor and sporting activities; the great festivals and events; the attractive and distinct villages and towns; and the excellent food produced and available in the county.
We need to be more vocal about this and we need to be more focused in who and how we attract visitors to our county.
The launch of ‘Destination Fingal’, the new three year strategy for the development of tourism in Fingal on July 14, heard from the Mayor, Cllr. David O’Connor, that tourism is already a key part of the Fingal economy and the intention of Fingal County Council with the strategy is to provide a definitive pathway for the development of the sector in the coming years.
At the launch, Paul Reid, Chief Executive, also spoke of the €20m that Fingal County Council has already committed to investing in new and existing tourism facilities.
The Council has clear ambition and we will be driving the delivery of the strategy and its key actions, but obviously, we can’t do that on our own or in isolation. We want to work in collaboration with tourism industry stakeholders, with tour operators, hotel and accommodation providers, managers of attractions, community tourism committees and those with new and bright ideas. We have always worked closely with the relevant agencies in the sector and we will continue to cooperate with them and rely on their support and expertise.
We are also very fortunate to host Dublin Airport, the prime entry point for visitors to Ireland, and we’ll continue to work with the Dublin Airport Authority and others in ensuring that more people turn left when they leave the airport. We are also lucky to host other significant national assets such as the National Sports Campus, the National Show Centre and significant shopping attractors in Swords and Blanchardstown and these are important elements in our strategy.
The strategy sets out the key challenges that we face and sets out a broad range of actions to address these. There are three main pillars for action:
• We want to optimise and expand visitor experiences in the County;
• We will adopt a new place marketing strategy;
• We want to develop better collaboration with stakeholders and improve how we work as a key player in the development of the sector.
Fingal is an active member of the Grow Dublin Tourism Alliance (GDTA), established by Fáilte Ireland to implement a strategy to attract more international visitors to the Dublin Region. Paul Reid, who is a member of the GDTA, has underlined the need to maximise the opportunities that this Alliance provides for Fingal, whether that’s in terms of: branding and marketing; funding for new or expanding visitor experiences or further collaboration and specific initiatives.
The next steps for us will be to develop an implementation schedule and to put in place a Steering Group to oversee delivery. The strategy is only the first step in the journey, the hard work starts now but we are determined to meet our objectives and ensure that Fingal becomes a Destination of Choice.
Destination Fingal – Fingal Tourism Strategy 2015-2018 is available at: http://www.fingalcoco.ie/business-and-economy/tourisminfingal/
(by Fingal County Council Economic Development)